DIRECTV Customers Can Now Create Pandora Personalized Radio Stations at No Additional Cost with DIRECTV’s New 1080p HD Guide
EL SEGUNDO, Calif. (March 7, 2012) – DIRECTV
(NASDAQ: DTV), one of the world’s leading providers of digital
television entertainment services, and Pandora (NYSE: P), the leading
personalized radio service, are now giving customers unlimited access to
personalized radio stations that play only the music they love from the
comfort of their homes. Customers can easily search for their favorite
artists, songs or musical genres and create personalized radio stations
by using DIRECTV’s new 1080p HD Guide, one of the industry’s most
intuitive and sophisticated HD on-screen guides.
DIRECTV customers nationwide with connected HD DVR’s can now access
Pandora at no additional cost by pushing the “Menu” button on their
DIRECTV Remote Controls and selecting the ‘Extras’ option. Customers
will be asked to either create a new Pandora account online or to
activate their existing Pandora account on their DIRECTV HD DVR. Once
activated, Pandora will allow customers to easily create and listen to
personalized radio stations, as well as play Pandora over the video that
they are watching.
“We’re thrilled that DIRECTV is making Pandora available to their
customers,” said Ian Geller, Pandora vice president of Business
Development. “Close to 35 percent of all radio listening takes place in
the home and Pandora delivered through the DIRECTV set-top box allows
everyone in the family to easily access and enjoy music they love
through their personalized radio stations.”
“Pandora offers a unique service that has revolutionized the way
people consume music from their favorite artists,” said Tony Goncalves,
Tony Goncalves, senior vice president, Product Management, DIRECTV. “The
addition of Pandora is just one of dozens of ways DIRECTV is enhancing
our customers’ overall viewing experience and giving them the most value
for their money every month.”
For additional information on Pandora’s personalized radio service on DIRECTV, please visit DIRECTV.com/Pandora.
