ASUS
broke new ground today by being the first manufacturer to meet the
requirements of the PAS 2060:2010 Standard for Carbon Neutrality with
the U53SD Bamboo Notebook. This certification makes the U53SD the first
notebook in the world to achieve net zero carbon emissions throughout
its product lifecycle.
The company consistently devotes itself to sustainability development
and innovation to help reduce its own, as well as its consumers’,
environmental impact in the years ahead. In 2009, ASUS developed the
first notebook that received the carbon footprint certificate and has
since combined the European Commission’s Integrated Product Policy (IPP)
with eco-friendly design concepts as it continues its quest to reduce
carbon emissions.
Achieving carbon neutrality with GreenASUS
ASUS analyzed the carbon footprint patterns caused by human
activities, and devised a plan to reduce and offset these emissions to
carbon neutrality status without net increase in the global emissions of
greenhouse gasses (GHG) to the atmosphere. To achieve this, ASUS
reduced the U53SD’s carbon footprint by up to 10 percent using bamboo
instead of plastics for parts of the notebook chassis, as well as
developing energy-saving hardware and software.
Frank Lin, chief quality officer, said, “ASUS supports all available
strategies to mitigate climate change. Aside from reducing carbon
emissions at enterprise level, we also follow the Integrated Product
Policy (IPP) to develop energy-saving technologies that reduce the
carbon footprint of our products through our Eco design concepts.”
A closer look at the Bamboo Series
ASUS Bamboo Series notebooks feature the use of bamboo on the
exterior instead of the usual plastics found in most notebooks. The
bamboo has been lightly-treated to retain its look and feel, giving this
eco-tech marvel a warm, natural texture.
Inside, the Bamboo Series comes with the Super Hybrid Engine (SHE)
technology which significantly lowers energy consumption by up to 20%
through a clever combination of hardware and software.
The Bamboo Series also employ the use of 100% natural and recyclable
bamboo paper and non-woven cloth in its packaging, further reducing the
environmental impact of this range of notebooks.
Green milestones with GreenASUS
GreenASUS is a company-wide environmental initiative that strives to
increase environmental awareness across all departments. It consists of
Four Green Home Runs – Green Design, Green Procurement, Green
Manufacture, and Green Service & Marketing.
This latest commitment to carbon neutrality with the U53SD Bamboo
notebook continues to strengthen ASUS position as a responsible
organization that looks to a Greener future as the world economy moves
towards low carbon emissions, high energy efficiency and sustainability
development.
